Be the artist of their imagination.
When you want people to see the bigger picture, do it in a way that captivates. Tell a story that leaves a colorful imprint in their mental gallery.
Movement mesmerizes.
Fun and interactive videos receive more engagement than any other kind of media. So let’s bust out the camera and film something worthy of a standing ovation!
Meet Jeffy!
Jeffy is probably the cutest client I’ve ever had. He told me, “Heather, I want to be the lovable face of the Catnip Bugger collection from Jamie Davis Creations!” What he actually said was, “Meow meow meow meow.” but I knew what he meant.
The Race of the Century
I was walking around the office at Fresno Mazda one day and caught a couple of the sales people throwing shade. Luckily I had my phone on me and managed to record the whole thing on camera! Needless to say, those Mazdas make great race cars.
The Fast and the Audacious
The guys at Prieto Automotive have an insatiable need to race. Andrew from Sanger Chevrolet Buick GMC even insisted on challenging Vin Diesel himself! I told him it was a bad idea, but some people just can’t be reasoned with…
Be quirky! People love quirky.
Organic content.
Audiences appreciate non-AI content that takes effort to make. With so many businesses relying on artificial intelligence to cut costs, seeing something human-created is like taking a breath of fresh air.
Memes.
Remember this one? All memes come and go in a flash, but they’re known for leaving a fun impression in the moment. If you can make a meme relevant to your brand without it feeling forced, then you have a recipe for modern branding.
Original artwork.
Since cave people figured out how to scribble on walls, humans have cherished art. Whether it be a stick figure or a grand masterpiece, we tend to admire the amount of work that’s been put into each piece.
