Social Media
It’s not about you.
It’s about connections.
The recipe for engagement.
Take a look at this campaign for a roundtable book discussion:
Eye-catching visuals: Moving GIFs instead of a stationary photo
Fun copy: Gives crucial details without sounding flat
Relevant topic: A recent book release that Star Wars fans are currently reading
Invitation to interact: Live stream with a real-time chat box for sharing opinions
Our #StarWars Battlefront II: Inferno Squad #YoutiniRoundtable is almost here! Make all preparations and set coordinates to our Facebook page, hold your position until Sunday. We're set to go at 9pm ET. Be ready!
Three...two...one...GO, GO, GO! Our #YoutiniRoundtable for #StarWars Battlefront II: Inferno Squad is going LIVE in just a few minutes. Move it, soldier! It's just like the simulations.
Welcome to our #YoutiniRoundtable discussion for Battlefront II: Inferno Squad! Join Charles, Eric, Meg, and Heather as they dig into the #StarWars novel by Christie Golden that was released prior to the anticipated video game counterpart.
The right way to promote a product on social?
Show it in action.
This video demonstrates Bose speakers in a fun and relatable way.
“Does your family like to play ‘America’s Got Talent’ during road trips? The Mazda CX-9 Touring comes equipped with Bose speakers to set the stage for your best performance 🎤 🎶”
Be unique.
Get your message across with eye-catching pizzazz.
“Is everyone strapped in for our special tour? 🚖
To your left you’ll see great prices on batteries. Up ahead you’ll find a discount on wiper blades. We hope you enjoyed the ride!”
“The Mazda6 is the dedicated family-friendly sports car. Keep your loved ones safe with the Blind Spot Sensor, Distancing-Pacing Cruise Control, and Lane Departure Warning.”
Be human.
Show your customers that the products they buy are from real people just like them.
“We’re stoked to share that your Youtini goodness is on its way! Check your email for a tracking number, and don’t forget to share your unboxing photos with us! We love to see your happy faces!
Be current.
Find ways to make your product relevant to hot topics.
This stuffed animal promotion references Animal Crossing Pocket Camp, a mobile game that had just been released.
